A landing page is not a small website. It is one page with one action, built so that everything on it either moves somebody toward that action or is removed.
The most common mistake is treating it as a homepage with a form: navigation to elsewhere, three competing calls to action, and no way to tell which ad brought which enquiry.
Without tracking you are buying traffic and guessing. Analytics and conversion events are part of the build, not an afterthought.
A single landing page sits at the starter end of our web pricing, from A$1,500. Variants for testing are cheaper once the first exists.
Yes, and you should if the traffic volume supports it. Below a certain volume the test never reaches a conclusion and you are better off improving the one page.
Usually yes - it inherits domain trust and keeps analytics in one place.
It varies far too much by industry and traffic quality for a number to be meaningful. The useful comparison is against your own current page.
Tell us what you are trying to do. If something off the shelf already does it, or the job is smaller than you think, we will say so.
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